Lucky Charms Unveils New Magical Unicorn Marshmallow

February 20, 2018

© Pamela Mcadams |

Lucky Charms has unveiled its first new marshmallow in 10 years - the magical unicorn!

Earlier this month, General Mills announced it was retiring the hourglass marshmallow.Lucky Charms asked social media users to vote on which marshmallow they would like to see next - by answering with an emoji.

According to the marketing manager, the unicorn marshmallow was selected by their youngest consumers.

The new unicorn marshmallow will start showing up in boxes of Lucky Charms immediately.

FYI… there are eight marshmallow shapes in a box of Lucky Charms. Can you name them all? Hearts, stars, horseshoes, clovers, blue moons, rainbows, red balloons and now magical unicorns.